All-New Ford Taurus, Transit Connect Shine At 2009 SEMA Show

 

Ford is the featured automaker of this year’s SEMA show, the premier automotive specialty product trade event in the world representing the $31.8 billion aftermarket industry. Taking the stage for the first time at SEMA will be Ford’s all-new flagship sedan, the 2010 Ford Taurus.

 

“Customization enthusiasts are looking for a unique vehicle with quality, and the design, technology, craftsmanship and performance of the new Taurus provide the perfect platform,” said Pei-Wen Hsu, Ford Taurus marketing manager.

Ford SEMA Design Manager Melvin Betancourt agrees. “The expressive design of the Taurus opens a world of possibilities in the aftermarket,” he said. “I think people will go nuts with it.”

 

Adam Genei, owner of Mobsteel in Brighton, Mich., knew he wanted to customize the Taurus SHO when he saw the vehicle revealed at the North American International Auto Show. “I was just blown away by it,” he said. “I knew I could customize it into a really mean-looking ride.”

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