Ford Scores With 'Fiesta' Preview At Vancouver

Europe has it already, and now Ford's terrific little Fiesta subcompact is getting ready to tackle the North American market.

The Fiesta is meant to go head to head with competitors such as the Honda Fit, Toyota Yaris and Nissan Versa, and Ford is so excited about its potential that it flew a group of writers to Vancouver, British Columbia, to sample the version on sale currently in Europe and, undoubtedly, whet our appetites for the car.

And whet it they did. I liked the little Fiesta nearly from the instant I parked my posterior into its pocket-sized but practically posh passenger place. It's cute as a bug's ear, very nicely appointed, and offers a driving experience better than you might expect from such an entry level vehicle. If Ford can sell it for the same price as the competition mentioned above it would make for a compelling buy.

If Ford does match the price, that would put the Fiesta anywhere from just over ten grand American to pushing about $20,000.  That's quite a range and undoubtedly covers a lot of options and packages, so it's hard to deduce what the eventual price will be other than to say that, judging by our demo Euro Fiestas' accoutrements, I'd guess it'll be closer to the top end of the range. 


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